Here's why Rolex watches are so expensive and how the brand gained its luxury status | Business Insider India
![Sold at Auction: Rolex, ROLEX REF. 18238, DAY-DATE, 18K YELLOW GOLD, FACTORY PINBALL LAPIS-LAZULI DIAMONDS DIAL, ORIGINAL WARRANTY, NOS, ORIGINAL SET AND PUNCHED ITALIAN WARRANTY Sold at Auction: Rolex, ROLEX REF. 18238, DAY-DATE, 18K YELLOW GOLD, FACTORY PINBALL LAPIS-LAZULI DIAMONDS DIAL, ORIGINAL WARRANTY, NOS, ORIGINAL SET AND PUNCHED ITALIAN WARRANTY](https://image.invaluable.com/housePhotos/AntiquorumGeneve/57/703357/H20784-L257413716.jpg)
Sold at Auction: Rolex, ROLEX REF. 18238, DAY-DATE, 18K YELLOW GOLD, FACTORY PINBALL LAPIS-LAZULI DIAMONDS DIAL, ORIGINAL WARRANTY, NOS, ORIGINAL SET AND PUNCHED ITALIAN WARRANTY
![Lot - ROLEX BY MAD MILGAUSS. REF 116400. A customized in black PVD selfwinding wristwatch Rolex by Mad, produced in 2008. Box and Rolex ce... Lot - ROLEX BY MAD MILGAUSS. REF 116400. A customized in black PVD selfwinding wristwatch Rolex by Mad, produced in 2008. Box and Rolex ce...](https://image.invaluable.com/housePhotos/Tajan/92/709392/H0965-L274155757_original.jpg)
Lot - ROLEX BY MAD MILGAUSS. REF 116400. A customized in black PVD selfwinding wristwatch Rolex by Mad, produced in 2008. Box and Rolex ce...
![Lot - ROLEX OYSTER PERPETUAL CHRONOMETER. "BUBBLE BACK". REF. 3130. A gold self winding wristwatch by Rolex, from the 30's. Lot - ROLEX OYSTER PERPETUAL CHRONOMETER. "BUBBLE BACK". REF. 3130. A gold self winding wristwatch by Rolex, from the 30's.](https://image.invaluable.com/housePhotos/Tajan/92/709392/H0965-L274158242_original.jpg)